RAS Luxury Skincare, a direct-to-customer (D2C) skincare brand based in Delhi-NCR, has successfully raised $5 million (approximately INR 43 Crore) in a Series A funding round, marking a significant milestone in the company’s journey. The funding round was led by Unilever Ventures, along with participation from Amazon’s Smbhav Venture Fund. This new investment will enable the growing skincare startup to expand its retail footprint, enhance its product offerings, and strengthen its overall business infrastructure.
Founded in 2017 by Shubhika Jain, Suramya Jain, and Sangeeta Jain, RAS Luxury Skincare has quickly carved a niche in the beauty and personal care industry. The brand focuses on providing premium skincare and body care products made with natural, sustainable ingredients. Its commitment to high-quality, plant-based formulas has resonated with a growing base of conscious consumers, particularly those looking for chemical-free, eco-friendly alternatives to mainstream beauty products.
RAS Luxury Skincare’s Growth Blueprint: Retail Expansion, R&D, and Tech Innovation
With the fresh capital from this funding round, RAS Luxury Skincare aims to significantly expand its presence in both online and offline markets. The company plans to open more brand outlets and expand its shop-in-shop retail strategy over the next three years. This move is aligned with the growing trend of D2C brands venturing into physical retail spaces, offering customers the opportunity to experience the brand’s products in person.
Moreover, the startup intends to use the funds to strengthen its research and development (R&D) efforts. By doing so, the company will be able to introduce new product lines and innovate within the skincare and personal care space. RAS Luxury Skincare is committed to maintaining the high standards of quality and sustainability that have become synonymous with the brand.
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The funding will also go toward enhancing the company’s technology stack. By investing in advanced digital tools, RAS Luxury Skincare aims to improve its customer experience, from personalized product recommendations to a seamless shopping journey. Strengthening its technology infrastructure will help the brand scale its operations and deliver better service to its growing consumer base.
Another key area of focus for RAS Luxury Skincare will be branding and marketing. The company plans to allocate a portion of the funds to expand its marketing efforts and increase brand visibility across various digital platforms, including social media and influencer partnerships. This is expected to boost the company’s reach and help establish RAS Luxury Skincare as a leading name in the premium skincare segment.
RAS Luxury Skincare Secures Funding to Revolutionize Natural and Sustainable Beauty
The company’s founders, Shubhika Jain, Suramya Jain, and Sangeeta Jain, have expressed their excitement about the funding and the future growth prospects for the brand. Shubhika Jain, in particular, emphasized the brand’s mission to provide high-quality, safe, and effective skincare solutions for customers worldwide, while staying true to their values of sustainability and natural ingredients.
RAS Luxury Skincare’s vision of offering luxurious yet accessible skincare products made with natural ingredients has earned the brand a loyal following, especially among consumers who value transparency, ethical sourcing, and cruelty-free products. The brand’s product range includes face serums, body lotions, face masks, and other skincare essentials that are free from harmful chemicals and are designed to nourish and rejuvenate the skin.
With the new capital injection, RAS Luxury Skincare is well-positioned to accelerate its growth, expand its reach, and continue delivering high-quality products to its ever-growing community of customers. The brand’s future looks bright as it continues to set new benchmarks in the D2C beauty and personal care industry.
