Nua, a Mumbai-based femtech direct-to-consumer (D2C) brand specializing in women’s health and hygiene products, has successfully raised INR 35 crore (approximately $3.9 million) in a Pre-Series C funding round. The investment was led by Mirabilis Investment Trust, marking a significant step in the company’s growth trajectory. Nua plans to use this fresh capital to accelerate its expansion into retail and broaden its product range, focusing on reaching more consumers through various channels such as marketplaces, quick commerce platforms, and offline stores.
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Expansion and Product Line Growth
The new funding will enable Nua to enhance its presence and accessibility in the competitive femtech market. The startup intends to leverage the investment to build on its current success by improving its retail presence, including new product categories aimed at addressing a variety of women’s health needs. This includes expanding its product line across more online and offline marketplaces. With the rise of quick commerce and the growing demand for health and hygiene products, Nua is positioning itself as a go-to brand for women looking for reliable and innovative solutions for their personal care needs.
Nua has already carved a niche in the women’s health and hygiene sector, offering a range of products that cater to various aspects of a woman’s well-being. From eco-friendly sanitary pads and cramp comfort solutions to period nutrition drink mixes and intimate hygiene products, Nua’s portfolio emphasizes quality and comfort. The brand’s commitment to providing holistic solutions for women’s health is reflected in its mission to make personal care more accessible and tailored to individual needs.
Investor Backing and Brand Growth
Since its inception in 2017, Nua has attracted considerable attention from prominent investors. Over the years, the startup has raised a total of $21.5 million (approximately INR 188 crore) in funding from various investors. Notable investors include Lightbox VC, Kae Capital, Bollywood actress Deepika Padukone, and Vindi Banga, the former global president of Unilever. This diverse mix of investors, with backgrounds spanning venture capital, entertainment, and global business leadership, speaks to the potential and wide-ranging appeal of Nua’s product offering.
The backing from such a varied group of investors not only provides Nua with the necessary financial resources but also strategic insights from different industries. Deepika Padukone’s involvement brings an added layer of influence, as the actress has been vocal about supporting women’s health and wellness initiatives. Her association with the brand could further elevate Nua’s visibility, especially among consumers who look up to her as a role model.
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The Vision Behind Nua
Nua was founded by Ravi Ramachandran and Abhishek Ramanathan to provide high-quality, comfortable, and sustainable products that cater to the specific health needs of women. The founders recognized the gap in the market for products that blend comfort with sustainability, and thus, they launched the brand with a mission to revolutionize how women experience personal hygiene. Nua’s offerings are designed with the modern woman in mind, combining technology, product innovation, and care in every product.
The brand’s focus on sustainability is also noteworthy, as many of its products are designed to be eco-friendly, which resonates with the growing number of consumers who are increasingly conscious of their environmental impact.
The Future Outlook
With the funding from this latest round, Nua is poised to scale its operations and expand its reach, ensuring that its innovative products are available to more women across different channels. As the demand for women’s health products continues to grow, Nua’s unique approach of offering comfort, sustainability, and innovation positions it well for long-term success in the fast-evolving femtech market.
By expanding its product range and retail presence, Nua aims to become a trusted partner in women’s health and hygiene, offering accessible solutions that meet the diverse needs of women in India and beyond.
