Beauty and personal care startup indē wild has successfully raised $5 million (approximately INR 43.5 crore) in a new, undisclosed funding round. This round was led by Unilever Ventures, with additional support from existing investors SoGal Ventures and True. The investment marks a significant milestone for indē wild as it continues to grow its Ayurvedic-inspired skincare and haircare offerings, signaling its potential to disrupt the global beauty industry with a strong emphasis on natural ingredients and holistic wellness.
The company’s CEO, Oleg Büller-Khosla, expressed his gratitude for the investment and collaboration, stating, “Unilever Ventures’ investment in indē wild and this partnership is the result of the immense respect and trust we developed in Rachel Harris and the whole UV team.” The partnership with Unilever Ventures not only boosts indē wild’s financial standing but also connects the startup to the vast experience and global reach of a major player in the consumer goods industry.
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Founded in October 2021 by Diipa Büller-Khosla, indē wild seeks to blend traditional Ayurvedic principles with modern beauty needs. The startup’s product line is crafted using natural ingredients rooted in Ayurvedic wisdom, catering to consumers who are becoming increasingly conscious of the products they use and the impact of those products on their health and the environment. The brand’s skincare and haircare products are designed to help individuals embrace a holistic approach to beauty, with a focus on enhancing self-care routines through clean and effective formulations.
This funding round brings the total capital raised by indē wild to $8 million, further solidifying its place in the rapidly growing wellness and clean beauty sector. In a crowded market that increasingly emphasizes sustainability and ethical sourcing, indē wild stands out by offering products that honor the age-old traditions of Ayurveda while addressing the contemporary needs of consumers.
The inclusion of Unilever Ventures as an investor is especially noteworthy, as it reflects a growing trend of major corporations backing startups that emphasize sustainability, wellness, and inclusivity. Unilever has long been committed to promoting health and wellbeing through its portfolio of brands, and its backing of indē wild demonstrates the company’s belief in the rising demand for Ayurvedic and natural beauty solutions. For indē wild, this partnership presents an opportunity to scale its operations, improve product development, and expand its reach to a larger audience.
The growth of indē wild comes at a time when the beauty and personal care industry is witnessing a major shift toward more conscious consumption. Consumers are increasingly prioritizing products that are not only effective but also align with their values, such as sustainability, clean ingredients, and ethical production practices. As the beauty market continues to evolve, indē wild’s ability to combine ancient wisdom with modern innovation positions it as a brand to watch in the coming years.
In conclusion, the $5 million investment in indē wild is a clear indication of the brand’s potential for success in the ever-growing beauty and wellness market. With the backing of Unilever Ventures and continued support from SoGal Ventures and True, indē wild is well-positioned to expand its product offerings, enhance its marketing strategies, and establish a strong presence in the global beauty landscape. As the demand for clean and Ayurvedic-inspired beauty products rises, indē wild is on track to become a leading name in the industry.
