In the bustling heart of Rajajinagar, Bangalore, amidst a landscape of ever-evolving fashion trends and rising entrepreneurial spirits, one brand stands tall for redefining beauty, confidence, and inclusivity—Manvar Fashions. Founded by the dynamic and passionate Manisha N Jain, this boutique plus-size lingerie label has emerged not just as a business but as a movement that celebrates self-love, body positivity, and female empowerment.
At only 26, Manisha is not only a successful entrepreneur but also a trailblazer reshaping how plus-size women experience fashion in India.
The Visionary Behind the Brand
Born with a fierce spirit of independence and an empathetic heart, Manisha N Jain always knew she was meant to carve her own path. “As a girl, I was always passionate about empowering women through fashion,” she shares. “I saw how often the fashion industry overlooked plus-size women, especially in lingerie. It wasn’t just about clothing—it was about confidence, identity, and celebration.”
This insight, rooted in both personal experience and societal observation, sparked the creation of Manvar Fashions on February 5, 2022, when she was just 23. In just a few years, the brand has grown into a trusted name in Bangalore’s intimate wear market, offering a diverse range of products including gym wear, gym bras, sports bras, crop tops, and a stunning collection of 50–60 designer bras tailored specifically for curvier women.
More Than a Business – A Bold Social Movement
At its core, Manvar Fashions is not merely a lingerie brand—it’s a revolution of self-acceptance and inclusivity. In a market where mainstream brands often cater to limited sizes, Manvar stands apart by placing plus-size women at the center of its design and mission.
“Our brand gives voice and visibility to women who’ve long been ignored by the fashion industry,” Manisha explains. “We’re helping them feel confident, beautiful, and comfortable in their own skin.”
This approach does more than fill a market gap—it challenges outdated beauty standards and promotes a new narrative of body positivity. As Manvar grows, it also contributes economically by creating employment opportunities, especially for women, and supporting local craftsmanship.
A Business Born from Personal Struggles
Manisha’s journey into entrepreneurship wasn’t sparked by profit, but by purpose. Her personal struggle to find well-fitting, fashionable lingerie as a plus-size woman highlighted a glaring gap in the Indian market. “I knew I wasn’t the only one,” she says. “So many women silently compromise with basic, ill-fitting lingerie. I wanted to change that.”
Her own experience became the driving force behind the brand’s ethos. Every product at Manvar is designed with empathy, keeping in mind the comfort, support, and confidence every woman deserves.
Turning Vision into Reality
Building Manvar Fashions from the ground up wasn’t without challenges. “One of the hardest parts was identifying and reaching the right audience,” Manisha recalls. “The concept of stylish plus-size lingerie was new to many, and there was hesitation among customers to try something bold and different.”
To overcome this, she leaned into storytelling, education, and community-building. Social media became her ally—through empowering content, real customer stories, and vibrant product showcases, Manvar cultivated not just buyers, but believers.
Behind the scenes, Manisha juggled roles—from designing collections and sourcing materials to managing marketing and customer feedback. “Resilience, adaptability, and constant learning became my daily routine,” she says with a smile.
An Inspirational Role Model
When asked about her inspiration, Manisha proudly names Richa Kar, the visionary behind Zivame. “Richa revolutionized how Indian women shop for lingerie. She faced criticism and broke norms—and that inspired me to pursue my own path, especially for the plus-size segment.”
Like her idol, Manisha aims to challenge stereotypes and normalize the conversation around lingerie and body confidence. Through Manvar, she is not just building a brand—she’s becoming an icon for young women entrepreneurs across the country.
What Sets Manvar Fashions Apart
In a competitive market, Manvar’s niche focus and empathetic design philosophy make it a standout brand. Its unique selling propositions include:
- Exclusive focus on plus-size women
- Fashion meets functionality: every piece is stylish yet comfortable
- Wide variety: 50–60 designer bra styles for diverse needs
- High-quality materials, tailored for support and fit
Manisha adds, “We’re not selling products—we’re selling confidence. Every design reflects our belief that beauty comes in all shapes and sizes.”
The Future is Bold and Beautiful
With strong roots and a growing customer base, the future of Manvar Fashions looks bright. Manisha’s plans include:
- Expanding the product line with more inclusive apparel
- Launching new retail branches across major cities
- Strengthening global presence through digital platforms
- Collaborations and campaigns that promote body positivity
“My dream is for Manvar Fashions to become a household name not just in India, but globally. I want women everywhere to feel seen, heard, and celebrated,” she declares.
Accolades and Achievements
Manisha’s vision and hard work haven’t gone unnoticed. Her brand has already garnered prestigious recognition, including:
- Best Emerging Women’s Wear Supplier in Bangalore (2023) – Karnataka Trade Chamber of Commerce
- Inspiring Young Emerging Business Woman (2024) – Femmetimes Magazine
These accolades are not just trophies—they are milestones on a journey of impact and empowerment.
Lessons from the Journey
Entrepreneurship has taught Manisha more than any classroom ever could. Her top lessons include:
- “Customer is everything” – prioritize empathy and user experience
- “Resilience is key” – don’t break under pressure, bend and bounce back
- “Innovation and flexibility drive growth”
- “Stay financially disciplined”
- “Trust your journey” – growth takes time, patience, and passion
“Every day is a new challenge, and every challenge is a new lesson,” she reflects.
Advice to Aspiring Entrepreneurs
To those dreaming of starting their own ventures, Manisha offers sincere advice:
“Believe in your vision, even when others don’t. Start small, but think big. Learn from your failures, manage your finances wisely, and most importantly—stay passionate. Entrepreneurship is not easy, but it’s worth it.”
She emphasizes the importance of networking, staying digitally active, and building a strong brand presence, especially in today’s competitive landscape.
The Essence of Manisha N Jain
What makes Manisha unique is not just her business acumen but her deep emotional connection to her mission. Her key traits include:
- Confidence: in her vision and voice
- Persistence: through every hurdle
- Empathy: for the customer’s experience
- Bold decision-making: even under uncertainty
- Leadership: that inspires, not just manages
These qualities define her journey and shape the soul of Manvar Fashions.
In an industry that often sidelines the plus-size community, Manvar Fashions is a beacon of change, and Manisha N Jain is its fearless torchbearer. Her journey from a young dreamer to an award-winning entrepreneur is nothing short of inspiring. She has not only built a thriving business but also ignited a much-needed conversation about inclusivity, empowerment, and body positivity.
Through every stitch of fabric, Manvar tells a story—of strength, beauty, and the power of believing in oneself.
