In the coastal heart of Goa, where the winding roads echo with the roar of high-performance engines and the salty breeze carries the thrill of the open ride, a new revolution is taking shape. At the forefront of this movement is Armaan Sheikh, a visionary entrepreneur, biker at heart, and founder of Velocity India Super Bikes LLP—India’s first-of-its-kind membership-based superbike lifestyle club.
With a humble background, a fierce passion for motorcycles, and a dream to make high-octane biking accessible without ownership burdens, Armaan is not just building a business—he’s constructing a community, a culture, and a legacy.
A Ride That Started a Revolution
Born into a middle-class Indian family, Armaan Sheikh’s early life was grounded in simplicity and grit. After earning a Diploma in Mechanical Engineering, he spent years in the private sector, navigating roles in engineering and operations. But while spreadsheets and schedules paid the bills, his heart always raced for something more thrilling—superbikes.
The turning point came in 2014, when at age 28, Armaan decided to leave behind a stable career to chase a passion that had long been idling at the back of his mind. He founded his first proprietary venture, gaining hands-on business experience, understanding market gaps, and—most importantly—learning the ropes of entrepreneurship.
But the road to his true calling was longer still. Nearly a decade later, in January 2024, armed with experience, insight, and an unshakable belief in the power of community, Armaan launched Velocity India Super Bikes LLP.
The Birth of Velocity: Where Passion Meets Innovation
Set against the picturesque backdrop of Bardez, Goa, Velocity India Super Bikes LLP opened its doors with a fresh vision and a capital investment of INR 1 crore. Within months, the business had clocked a turnover of INR 30 lakhs, a figure that not only indicated promising growth but also signaled the market’s hunger for a new kind of biking experience.
So what makes Velocity unique?
It’s not a rental company. It’s not a dealership. It’s a premium membership-based club that offers riders structured, exclusive access to superbikes—without the financial and logistical burden of ownership.
In Armaan’s words: “We don’t just give people bikes—we give them identity, community, and an elite lifestyle built around a shared passion.”
Solving the Real Problems of Superbiking
Velocity addresses a series of long-standing issues in the Indian superbiking ecosystem:
- The Cost Barrier: Superbikes can cost upwards of INR 20-30 lakhs, making them inaccessible to most. Velocity’s membership model removes that financial roadblock.
- Maintenance and Depreciation: Ownership brings insurance, repairs, and the stress of depreciation. Members at Velocity enjoy the ride—without the liabilities.
- Lack of Community: Enthusiasts often ride solo. Velocity creates a thriving network where bikers can bond, ride, and grow together.
- No Long-Term Value in Rentals: Rentals are transactional. Velocity offers immersive, curated experiences through events, skill sessions, and exclusive member benefits.
- Gender Gaps in Biking: With women-focused rides and workshops, the club actively champions female riders and promotes inclusivity in a male-dominated space.
- Safety and Training Deficits: Through riding workshops, safety programs, and community mentorship, Velocity is building a culture of responsible riding.
- Lack of Social Responsibility in the Biking World: Velocity’s charity rides and awareness campaigns prove that you can love bikes and still give back.
The Club that Feels Like Family
From Rider Talk Shows to track days and luxury weekend rides, every Velocity event is a celebration of the biking spirit. But more than just activities, the club fosters emotional bonds. Riders don’t just attend—they belong.
Whether it’s a Women’s Day Ride that breaks stereotypes, a Goa-to-Ladakh expedition, or a fundraising campaign for underprivileged children, Velocity ensures every initiative has purpose.
The club is also deeply strategic about its brand partnerships. By collaborating with gear manufacturers, OEMs, and lifestyle brands, Velocity is creating a powerful ecosystem of growth and recognition—for its members and the brands they love.
The Man Behind the Machine: Armaan Sheikh’s Entrepreneurial Odyssey
Armaan’s story isn’t one of inherited empires or overnight success. It’s about calculated risks, long nights, and a relentless pursuit of impact.
He started Velocity not just because he loved riding—but because he saw a void.
“I’ve ridden lakhs of kilometers across India,” he says, “and I kept meeting people who had the passion but not the platform.”
To bridge that gap, Armaan spent two years researching superbike trends, business models abroad, and rider behavior in India. The global popularity of membership-based services like Netflix and elite travel clubs inspired him to create a subscription-driven biking experience tailored for the Indian mindset.
Mr. Armaan Sheikh & Sushant Sawant receiving India Business Awards 2025 for India’s Ultimate Elite Superbike Club & Lifestyle Community — Velocity India Super Bikes LLP by Bollywood Actress Bipasha Basu
Struggles, Setbacks, and the Sweet Taste of Persistence
The journey, however, wasn’t smooth.
“People thought we were just another rental business. Investors were skeptical. Even riders didn’t get the model at first.”
Armaan had to educate the market—through branding, social media, curated events, and most importantly, delivering value that spoke louder than words.
Then came financial challenges—the cost of bikes, maintenance, insurance, and staffing. Armaan focused on lean operations and reinvesting profits, ensuring sustainable growth instead of vanity expansion.
Finding the right team was also a hurdle. “Skill can be taught. Passion can’t,” he often says. Today, his team is made up of fellow enthusiasts—people who don’t just work for Velocity, but live it.
The Road Ahead: From Goa to the Globe
Velocity India Super Bikes LLP isn’t just revving its engines—it’s gearing up for a national takeover.
Armaan’s vision for the next five years includes:
- Pan-India Franchise Network: Setting up club chapters in major metros and biking hubs.
- Velocity Rider Academy: Offering certification programs, safety training, and track racing courses.
- Customized Membership Tiers: From corporate clients to hardcore riders, each member will get tailor-made experiences.
- AI-Powered App & Booking System: A smart app for bookings, event updates, and riding analytics.
- Tourism-Focused Packages: Curated rides along India’s most scenic routes, combining biking with luxury travel.
- Women-Led Biking Programs: Making Velocity the most women-friendly biking club in India.
- Corporate Partnerships & Lifestyle Collaborations: From premium riding gear to co-branded events, the Velocity name will be synonymous with elite motorcycling.
The long-term goal? International expansion, starting with South Asia and the UAE—regions hungry for structured, safe, and exciting superbiking experiences.
Inspired by Many, Led by Passion
Armaan credits his inspiration to global superbiking communities, innovative entrepreneurs, and the unsung heroes of India’s biking world—riders who push boundaries daily, often without resources or recognition.
“Their fire keeps me going,” he says. “Velocity exists for them.”
His own life, full of personal sacrifices and reinventions, taught him that success isn’t built in workshops—it’s built on willingness to learn, evolve, and persist.
Legacy in the Making
Today, Armaan Sheikh is not just the founder of Velocity—he’s a torchbearer for a new biking culture in India.
Where others see bikes, he sees belonging.
Where others see cost, he sees freedom.
Where others see risk, he sees revolution.
And for the thousands of riders who now proudly call themselves members of the Velocity community, Armaan isn’t just a businessman. He’s a brother in arms, a trailblazer on two wheels.
As he often says:
“It’s not about the bike you ride. It’s about the rider you become.”
And with Velocity India Super Bikes LLP leading the pack, the ride ahead looks fast, fierce, and unforgettable.
