In a small industrial hub nestled in Baddi, Himachal Pradesh, a quiet revolution is taking place. It’s not a political upheaval or a dramatic event—it’s the story of a man who dared to dream big and worked tirelessly to turn that dream into a billion-rupee reality. Shiv Kumar Sharma, the Founder and CEO of Superior Pharmaceutical (I) Pvt. Ltd., has emerged as one of the most promising entrepreneurial voices in India’s burgeoning pharmaceutical and manufacturing sectors.
At 41 years of age, Shiv Kumar stands at the helm of a diversified group of companies that began from the modest investment of ₹10 lakhs and has now burgeoned into an empire with a turnover of ₹255 crore. Yet, to truly appreciate the scale and significance of his journey, one must go back to where it all began.
The Humble Beginnings: A Spark Ignited Early
Shiv Kumar’s journey is a portrait in persistence. Born and raised in a humble family, he wasn’t groomed in elite business schools or handed a silver spoon. Instead, he was driven by an internal compass, guided by his values and an undying thirst to create opportunities—not just for himself, but for those around him.
After completing his schooling, Shiv stepped into the professional world as a part-time sales and marketing executive. It didn’t take long for the entrepreneurial spirit within him to stir. Within just seven months, and under the mentorship of his elder brother Rishie Sharma, he launched his first venture—Superior Graphics, an offset printing unit. “Rishie Bhaiya was the beacon who showed me the path,” Shiv recalls fondly.
This first taste of business ignited a passion that would only grow fiercer with time.
The Birth of Superior Pharmaceuticals
The year 2000 marked a turning point. With minimal capital but maximum conviction, Shiv Kumar Sharma laid the foundation of Superior Pharmaceutical (I) Pvt. Ltd. in the industrial belt of Baddi, a region emerging as a pharmaceutical hub in North India. With government support and favorable trade policies, he saw an opportunity in healthcare—particularly in delivering affordable, quality-assured medicines to the masses.
Starting in Active Pharmaceutical Ingredients (APIs), the company slowly expanded into ethical divisions, Ayurvedic products under Dr. Mom Herboveda, critical care, generics, and biotechnology. The company’s success wasn’t merely due to market trends—it was driven by vision.
“Our aim was clear: contribute to national growth, provide employment, and serve people with safe and accessible healthcare solutions,” Shiv states.
Building an Empire: A Group with a Vision
From the initial pharmaceutical formulations, Shiv led the expansion of his business into multiple verticals. Today, the Superior Group of Companies includes:
- Superior Pharmaceuticals (API, Ethical, and Generics Divisions)
- Dr. Mom Herboveda (Ayurveda Division)
- Superior Molecules (Critical Care)
- Superior Biotech
- Aastha Industries
- Superior Appliances
- BDR Packers
- Superior Graphics
- Superior Himachal Printing
This diversified portfolio is a testament to Shiv’s ability to identify opportunities across different markets while maintaining a unified brand ethos: “Keep Moving.”
Challenges on the Path to Success
Entrepreneurship is rarely a smooth ride—and Shiv Kumar’s story is no exception.
Convincing clients of product quality and service excellence in the early years was an uphill battle. The skepticism faced by new entrants in an industry dominated by established giants is real. “There were times it felt like everything was stacked against us,” Shiv recalls. “But I’ve always believed in the power of persistence.”
It wasn’t just about pushing through—it was about providing solutions. Shiv focused on product differentiation, stringent quality standards, and customer-first policies. Slowly but surely, trust was built, and the Superior brand began to earn recognition.
Perhaps more importantly, Shiv learned to remain grounded, regardless of the success or setbacks. His personal mantra, “Work on solutions,” became a professional pillar as well.
Culture of Loyalty and Longevity
One of the most striking aspects of Superior Pharma is its organizational culture. Shiv takes pride not only in the market share or turnover figures but in the people who helped make it happen.
“Our employees are our biggest assets. Many have been with us for over a decade. Their loyalty and passion are our true awards,” says Shiv.
While the company hasn’t chased glitzy accolades, the respect and credibility associated with the ‘Superior’ name in the Indian pharmaceutical industry speak volumes. It stands for reliability, quality, and trust—values that can’t be manufactured but must be nurtured over time.
Mr. Shiv Kumar Sharma receiving India Business Awards 2025 for “Innovative Excellence In Pharmaceutical Operations & Quality Standards Assurance Over A Decade — Superior Group of Industrie ” from Bollywood Actress Bipasha Basu
A Vision for 2030: From Crores to Thousands of Crores
Where does a man go once he’s built a ₹255 crore empire? For Shiv, the answer is clear—even higher.
With eyes firmly set on the horizon, he plans to scale the Superior Group into a ₹5000 crore entity by 2030. This isn’t wishful thinking; it’s a target based on sustainable strategies, continual innovation, and relentless execution.
Expansion into global markets, digital pharma solutions, and increased investment in R&D and biotechnology are all on the roadmap. Shiv also envisions contributing more significantly to Make in India, emphasizing indigenous manufacturing and employment generation.
The Soul of an Entrepreneur
What makes Shiv Kumar Sharma different? It’s not just the business acumen or market foresight—it’s the intent behind the action. From the very start, his goal was to generate employment, and that goal has remained unwavering through the years.
He did not seek shortcuts or chase trends. Instead, he focused on long-term impact, understanding that building a brand means building trust—one customer, one product, one employee at a time.
His philosophy is disarmingly simple: “From dreaming to happening, own beliefs are must.” This faith in his vision, coupled with a willingness to learn and adapt, forms the bedrock of his success.
Advice to Aspiring Entrepreneurs
Shiv is generous when it comes to sharing advice with the next generation of entrepreneurs:
- Analyze your risks: Don’t jump blindly into any venture. Understand your limitations and strengths.
- Believe in consistency: Quick gains fade, but persistent efforts pay.
- Work for solutions, not just profits: Profits follow value creation.
- Invest in people: Your team is your real strength.
Above all, he encourages budding entrepreneurs to take the leap—but only after a thorough assessment. “Take risks, yes—but take calculated ones.”
A Tribute to Family
Throughout the conversation, one name keeps coming up—Rishie Sharma, Shiv’s elder brother and mentor. “He is my idol, my guide, and my inspiration,” Shiv says without hesitation.
Their bond is not just of siblings but of shared visionaries. It was Rishie’s guidance that helped Shiv understand the importance of perseverance and the power of having a clear purpose.
This sense of rootedness in family values, coupled with a global vision, makes Shiv Kumar Sharma not just a successful businessman—but a role model in every sense of the word.
The Superior Legacy
In a world often driven by flashy headlines and overnight success stories, Shiv Kumar Sharma’s journey is a refreshing reminder that real success is built, not bought. It is crafted through hard work, shaped by values, and cemented by relationships.
From a small offset printing unit to a pharmaceutical powerhouse, Shiv’s legacy is not merely in figures, factories, or facilities—it lies in the lives he has touched, the opportunities he has created, and the standards he continues to set.
As the Superior Group aims to touch ₹5000 crore in the next few years, there is little doubt that Shiv’s journey is far from over. If anything, it’s just beginning a new chapter.
One thing remains certain: wherever the road leads, Shiv Kumar Sharma will keep moving—just like his company’s enduring motto.
