Chennai-based coliving startup Truliv has entered into a strategic equity partnership with Bennett, Coleman & Co. Ltd (BCCL), the media conglomerate that owns The Times Group. The investment pegs Truliv’s valuation at INR 356.5 crore, signaling strong investor confidence in India’s evolving alternative housing and hospitality market.
Founded in 2019 by entrepreneurs Rathod and Rohit Reddy, Truliv started as a provider of modern, managed coliving spaces targeted primarily at young professionals and students. Over time, the company has broadened its portfolio to include holiday homes and alternative hospitality solutions, positioning itself as a key player in India’s emerging “lifestyle living” segment.
The newly secured capital from BCCL will be used strategically across three key areas: expansion into new cities, enhancement of Truliv’s tech-driven platform, and entry into the hospitality sectors of holiday homes and retirement living. These verticals are expected to be high-growth areas, especially as urban Indians increasingly seek flexible, serviced accommodations over traditional rental models.
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Truliv claims to have raised $2 million in seed funding earlier and has managed to retain 80% promoter ownership, reflecting a disciplined fundraising strategy and founder-led growth. This partnership with BCCL also marks a significant milestone for the startup, not just in terms of funding, but also for the potential media and brand amplification it may receive through association with one of India’s largest media houses.
Speaking on the development, co-founder Rohit Reddy noted, “We are excited to welcome BCCL as a strategic partner as we enter our next phase of growth. This partnership is not just about capital—it’s about strategic support that will help us scale operations, enter new markets, and amplify our presence across India.”
The Indian coliving market, though still maturing, has witnessed accelerated interest post-pandemic as remote and hybrid work trends influence how and where people choose to live. Startups like Truliv are tapping into this shift, offering fully managed, community-driven living experiences that combine convenience, affordability, and flexibility.
Additionally, Truliv’s foray into holiday homes and retirement living comes at a time when demand for leisure and senior living properties is on the rise. With changing lifestyles and increasing disposable incomes, more Indians are looking for second homes and retirement communities that offer comfort, care, and modern amenities.
BCCL’s investment is seen as a strong endorsement of Truliv’s long-term potential in the evolving housing and hospitality ecosystem. Industry analysts suggest that the strategic alignment could also open up brand-building opportunities for Truliv through BCCL’s extensive media and digital channels.
As Truliv gears up for its next growth chapter, the focus remains on technology-driven operations, geographic scalability, and consumer-centric offerings that redefine how Indians experience living and leisure.
This strategic move places Truliv firmly on the map as a leading player in India’s next-generation real estate and hospitality landscape.
