Honasa Consumer Ltd, the parent company of popular skincare and personal care brand Mamaearth, is gearing up for its next phase of growth by venturing into the high-potential beauty tech segment. According to a report by The Economic Times, Honasa is actively exploring innovative product categories such as laser masks, LED light therapy devices, face massagers, and facial rollers.
This strategic move marks a significant shift from Honasa’s current portfolio, which largely includes traditional beauty and personal care products under brands like Mamaearth, The Derma Co, and Dr Sheth’s. The decision to expand into tech-driven skincare solutions is aimed at enhancing its product mix and unlocking new revenue streams, particularly in the premium skincare segment.
Tapping into the Growing Demand for Beauty Tech in India
Globally, the beauty tech industry has been gaining momentum, driven by consumer interest in personalized skincare and at-home treatments. India is beginning to reflect similar trends, with increasing awareness and demand for tech-enabled skincare devices that deliver salon-like results at home.
By introducing products like LED therapy devices and facial toning massagers, Honasa aims to tap into this growing segment and differentiate itself from conventional personal care brands. These innovations are likely to appeal to a younger, tech-savvy audience seeking advanced skincare solutions.
Offline Retail Expansion and Product Diversification
While the company is innovating online, it also continues to focus on expanding its offline footprint. “Mamaearth is growing at its own pace and much of it will come from offline markets,” a source familiar with the matter told The Economic Times. This dual-channel strategy—scaling both physical retail and digital platforms—will help Honasa reach a wider consumer base and increase brand visibility.
The company has already been investing in exclusive brand outlets and expanding shelf space in modern trade formats. Offline sales are expected to contribute significantly to Mamaearth’s growth trajectory over the coming quarters.
Focus on The Derma Co and Dr Sheth’s for Core Skincare
In addition to Mamaearth’s evolving positioning, Honasa is strengthening its other skincare brands. The Derma Co and Dr Sheth’s are being positioned to lead in targeted categories like face wash, sunscreen, and serums. These brands, with their dermatologist-backed formulations, are better suited for the performance-driven skincare consumer and complement the more natural, ingredient-led appeal of Mamaearth.
This multi-brand approach allows Honasa to cater to diverse skincare needs while expanding its market presence. It also reduces dependence on a single brand, ensuring more sustainable and balanced growth.
Final Thoughts
With its entry into the beauty tech space and a sharpened focus on both online and offline channels, Honasa Consumer Ltd is strategically positioning itself for long-term growth. As consumer preferences shift towards high-performance and tech-enabled beauty solutions, Honasa’s move could set a new trend in India’s evolving skincare market.
Keywords: Mamaearth expansion, Honasa beauty tech, LED therapy skincare India, laser masks India, Mamaearth offline growth, The Derma Co face wash, Dr Sheth’s sunscreen, skincare tech devices India.
