Wealthtech startup Jar has announced profitability in the first two quarters of 2025 — specifically Q4 FY25 and Q1 FY26 — marking a significant milestone in its journey. The Bengaluru-based startup, which enables users to make microinvestments in digital gold, attributed this turnaround to strong business growth and a strategic expansion into the ecommerce jewellery space.
Founded in 2021 by Nishchay AG and Misbah Ashraf, Jar operates a mobile-first platform that allows users to invest small amounts, starting from just INR 10, in digital gold. The app has gained rapid popularity, especially among first-time investors in Tier 2 and Tier 3 cities. The company claims to have crossed 35 million users spread across 12,000 pin codes in India.
Read Also :- Snabbit Revolutionizes Domestic Help Services with 10-Minute Supply Commitment
Record Revenue Growth in FY25
Jar reported a massive jump in revenue in the financial year ended March 2025. Its total revenue surged to INR 2,450 Cr, up nearly 43 times year-on-year (YoY), from just INR 57 Cr in FY24. However, it is important to note that this figure includes the gross value of gold sold to customers, as Jar transitioned from an intermediary to a principal in these transactions during the year.
The startup’s operating revenue — not including gold sales — also showed impressive growth, rising from INR 49 Cr in FY24 to INR 208 Cr in FY25, thanks to the company’s entry into the ecommerce jewellery segment. This strategic move has allowed Jar to diversify its offerings and tap into a high-value, high-margin market.
Losses Significantly Reduced
Despite being a relatively young company, Jar has made remarkable progress toward profitability. In FY25, the company reduced its loss before ESOP expenses by over 50%, bringing it down to INR 35.3 Cr, compared to a net loss of INR 104 Cr in FY24.
This substantial reduction in losses reflects improved operational efficiency and disciplined cost management, even as the company scaled its services and user base.
A Unique Microinvestment Model
Jar’s unique value proposition lies in its microinvestment model. Users can invest spare change or set fixed daily contributions using UPI Autopay, making savings automatic and hassle-free. This model appeals particularly to the Indian middle class and younger population segments that are traditionally underserved by formal investment platforms.
The startup’s success is also underpinned by growing consumer trust in digital gold as a safe and accessible investment, especially in volatile economic conditions.
Future Outlook
With two profitable quarters already in the bag and a diversified product offering, Jar is well-positioned for future growth. The company plans to further expand its ecommerce footprint and introduce more financial products tailored to micro and small-ticket investors.
As the fintech landscape in India continues to evolve, Jar’s focus on financial inclusion through user-friendly digital tools and smart automation gives it a competitive edge.
