Gullak, a fast-growing investment and savings platform, has successfully raised $7.5 million (approx. INR 66.5 crore) in its Series A funding round, led by Chiratae Ventures. The round also saw participation from White Venture Capital, Samved Ventures, and existing investors Y Combinator, GMO Venture Partners, and Rebel Funds.
Founded in 2022 by Manthan Shah, Naimisha Rao, and Dilip Jain, Gullak is on a mission to simplify and democratize gold investments for everyday Indians. The startup offers a user-friendly platform that allows users to invest in gold or digital gold, either through systematic investment plans (SIPs) starting as low as INR 100 per day, or through one-time purchases.
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Gullak’s Vision: Gold Investment for the Masses
Gold has long been a trusted asset class in Indian households, not just for its traditional and cultural value, but also as a hedge against inflation and economic uncertainty. Gullak leverages this sentiment by making digital gold investment accessible and convenient, especially for first-time investors and users in underserved markets.
Through its platform, Gullak allows users to accumulate gold savings, which can be redeemed in multiple forms—as jewellery from over 5,000 partner jewellery stores, doorstep delivery of gold coins, or even direct cash transfers. This flexibility adds to the platform’s appeal, especially in markets where traditional banking and financial tools are still gaining traction.
Strategic Use of Series A Funds
Gullak announced that the newly raised capital will be strategically deployed to:
- Strengthen brand presence and ramp up marketing initiatives
- Expand its footprint in Tier II and Tier III cities, tapping into the vast potential of India’s semi-urban and rural segments
- Build deeper partnerships with jewellery brands, enhancing its redemption and value proposition
- Develop new and innovative savings solutions, tailored to diverse consumer needs
This funding round reflects growing investor confidence in fintech startups that are solving real-world problems with scalable technology. By focusing on a product that combines traditional investment avenues with modern fintech usability, Gullak is positioning itself as a market leader in the gold savings and investment space.
Fintech Innovation Meets Cultural Relevance
What sets Gullak apart is its culturally resonant model. In India, gold is more than just a commodity—it’s a part of household financial planning, festivals, and celebrations. Gullak taps into this sentiment by offering a tech-first platform that brings transparency, ease, and trust to the process of saving in gold.
The company’s rapid traction and investor backing are signs of a growing appetite among Indian consumers for digitized, accessible financial tools that align with their lifestyles and aspirations.
As Gullak gears up for its next phase of growth, it aims to become a household name for gold savings across India, bringing smarter financial habits to millions through technology.
Keywords: Gullak Series A funding, digital gold investment, gold SIP India, gold savings platform, fintech startup India, Chiratae Ventures, invest in gold online, gold investment Tier II Tier III India, Indian fintech funding 2025, gold jewellery savings app.
