Indian AI startup Assessli has made headlines by raising ₹44.4 crore (approximately $5 million) in its first institutional funding round, led by Foxhog Ventures. This strategic investment will help the company expand into global markets, including the United Kingdom and United States, scale up its proprietary technology for commercialization, and attract top-tier tech talent.
Pioneering the Future: Large Behavioural Models (LBMs)
Founded in 2022 by Suraj Biswas, Sourabh Gupta, and Aruna Dey, Assessli is on a mission to build the world’s first Large Behavioural Models (LBMs)—a new class of AI that combines genomics, psychology, and digital life data to create highly accurate digital twins of individuals.
While large language models (LLMs) like ChatGPT focus on text-based outputs, LBMs aim to understand, predict, and simulate human behavior at an unprecedented depth. This innovation is poised to redefine sectors like:
- Education – Personalized learning paths based on behavioral insights
- Healthcare – Predictive diagnostics and mental health modeling
- Finance – Enhanced risk profiling and financial behavior modeling
- HR & Recruitment – Deep behavioral assessments for hiring and team building
- Robotics – Human-like decision-making patterns in machines
Assessli claims to have already filed multiple patents in India and has begun training its LBMs on a proprietary dataset of over 20 million behavioral data points—a key differentiator in this emerging AI vertical.
Strategic Growth and Global Expansion
The fresh infusion of funds will primarily be used to:
✅ Accelerate product development and model training
✅ Strengthen the commercialization pipeline
✅ Hire AI/ML and neuroscience talent
✅ Expand operations into UK and US markets
With a bold vision and clear use-case roadmap, Assessli is aiming to take a leadership position in the behavioral AI space—an area still largely unexplored but brimming with potential.
Foxhog Ventures Backs the Vision
Foxhog Ventures, the lead investor in this round, expressed strong belief in Assessli’s vision and long-term potential. According to Foxhog’s investment team, “Assessli is solving a massive blind spot in today’s AI ecosystem—understanding human behavior at the deepest levels. Their LBMs have the potential to become foundational to future AI applications.”
The Road Ahead
As ethical concerns and regulatory scrutiny grow around conventional AI, Assessli is focusing on transparency, privacy, and scientific grounding. The company is also collaborating with academic researchers and domain experts in genomics and psychology to ensure the scientific robustness of its models.
Conclusion
Assessli’s recent funding marks a pivotal moment not just for the startup but for the broader AI landscape. By venturing beyond language and vision models into the behavioral domain, Assessli is unlocking new frontiers in how machines understand humans—and possibly shaping the future of personalized AI.
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