The diamond industry has always stood at the intersection of legacy and aspiration. While its products symbolise permanence and value, the systems governing their trade have historically relied on opaque processes, informal networks, and limited transparency. As global commerce becomes increasingly data-driven and ethically conscious, the diamond sector faces a defining moment of transformation. At the forefront of this change is Deepali Vijay Jain, Founder and Chairwoman of DiamondXE Private Limited, whose vision is redefining how diamonds are sourced, traded, and trusted worldwide.
Deepali’s journey into the diamond industry was shaped by both heritage and curiosity. Growing up in a family connected to the gem and jewellery trade, she developed early exposure to the market’s dynamics. However, rather than simply inheriting established practices, she observed the inefficiencies embedded within the system. Pricing opacity, overdependence on intermediaries, and limited digital adoption often created barriers for both buyers and sellers. These gaps revealed a pressing need for a more transparent, accessible, and accountable trading ecosystem.
Entrepreneurship, for Deepali, was a deliberate choice rather than a default path. At the age of 25, driven by the desire to build something meaningful and independent, she began her entrepreneurial journey with an initial investment of ₹6 crore. Her objective was clear—to leverage technology to simplify complexity and introduce trust into an industry that had long operated on assumption rather than verification.
This vision materialised with the incorporation of DiamondXE Private Limited on 11 October 2022. Designed as a global digital marketplace for certified natural and lab-grown diamonds, DiamondXE challenged conventional trading norms. Instead of closed networks and subjective negotiations, the platform was built on verified data, transparent pricing, and secure transactions. Today, DiamondXE hosts an inventory of over 500,000 certified diamonds, connecting jewellers, retailers, dealers, and institutional buyers across international markets. With a current turnover of ₹8.5 crore, the company has demonstrated strong growth and market acceptance in a short time frame.
The strength of DiamondXE lies in its technology-first approach. The platform integrates verified certifications, real-time pricing tools, secure payment systems, and reliable logistics infrastructure. This end-to-end ecosystem empowers buyers to make informed decisions while enabling sellers to expand their reach efficiently. By reducing reliance on intermediaries, DiamondXE enhances operational efficiency and fairness across the value chain.
Beyond commercial efficiency, DiamondXE plays a vital role in advancing responsible industry practices. Ethical sourcing, transparent documentation, and certified trading contribute to improved accountability throughout the diamond supply chain. Deepali believes that trust must be embedded into business systems rather than communicated as a promise. For her, transparency is a foundational principle, not a competitive advantage.
Building DiamondXE required navigating significant challenges. The diamond industry’s deep-rooted traditions often resist disruption, particularly when transparency challenges established power structures. Convincing stakeholders to adopt a digital-first model demanded patience, education, and consistent delivery. Managing global compliance requirements, scaling technology infrastructure, and maintaining data integrity tested operational resilience. On a personal level, balancing entrepreneurship with family responsibilities required discipline and clarity of focus.
Leadership, for Deepali, is grounded in values passed down by her father, whom she considers her greatest professional influence. His emphasis on integrity, humility, and long-term thinking continues to guide her leadership philosophy. These values are deeply ingrained in DiamondXE’s organisational culture, shaping decision-making, partnerships, and internal governance.
Deepali’s leadership style is characterised by clarity, adaptability, and empowerment. She believes in building systems that enable people to perform effectively while maintaining accountability at every level. Growth, in her view, must be intentional and sustainable. This disciplined approach has allowed DiamondXE to expand without compromising its core principles.
Looking ahead, DiamondXE is investing in AI-driven analytics and advanced digital tools to further enhance price discovery, inventory management, and user experience. Global expansion remains a strategic priority, with plans to strengthen presence in international markets while adhering to stringent ethical and compliance standards. Deepali envisions DiamondXE evolving into a global benchmark for transparency-led marketplaces within the luxury goods sector.
Entrepreneurship has reinforced several core lessons for Deepali. She believes resilience is built through consistency, challenges sharpen clarity, and long-term success is rooted in trust. Her advice to aspiring entrepreneurs reflects this perspective—identify real problems, build with purpose, surround yourself with the right people, and never compromise on values for short-term gains.
Today, DiamondXE stands as a symbol of purposeful transformation within the diamond industry. By aligning technology, ethics, and accessibility, Deepali Jain is helping shape a future where diamonds are valued not only for their brilliance, but for the transparency behind their journey. Her leadership demonstrates that even the most traditional industries can evolve when innovation is guided by responsibility and vision.
