Bengali OTT platform hoichoi has seen a 40% rise in direct subscriptions in the past year. The platform has also partnered with JioCinema to make its content available to a wider audience.
Hoichoi is a subscription-based video streaming platform that offers a variety of Bengali content, including movies, TV shows, web series, documentaries, and short films. The platform was launched in 2016 and has since become one of the most popular OTT platforms in Bengal.
The 40% rise in direct subscriptions is a significant achievement for hoichoi. It shows that the platform is growing rapidly and that its content is resonating with audiences.
The partnership with JioCinema is also a positive development for hoichoi. JioCinema is one of the largest OTT platforms in India, with over 100 million users. The partnership will make hoichoi’s content available to a much wider audience.
Hoichoi’s growth is a reflection of the growing popularity of OTT platforms in India. OTT platforms offer a variety of advantages over traditional TV, such as convenience, affordability, and choice.
OTT platforms are also becoming increasingly popular in Bengal. Bengal is a large and affluent state with a high rate of internet penetration. This makes it a fertile market for OTT platforms.
Hoichoi is well-positioned to capitalize on the growing popularity of OTT platforms in Bengal. The platform has a strong library of content and it is partnering with major players in the industry.
The partnership with JioCinema is a particularly significant development. JioCinema is one of the largest OTT platforms in India and it has a strong presence in Bengal. The partnership will make hoichoi’s content available to a much wider audience.
Overall, hoichoi’s growth is a positive sign for the company and for the Bengali OTT industry. The platform is well-positioned to capitalize on the growing popularity of OTT platforms in Bengal.
