Meesho, India’s largest social commerce platform, has announced that it will now be onboarding non-GST registered small businesses on its platform. This is a significant move, as it will open up the e-commerce market to a much larger number of sellers, including those who are just starting out or who have a small turnover.
Why is this important?
There are millions of small businesses in India that are not registered for GST. This is because the GST registration threshold is INR 40 lakh, and many small businesses do not meet this threshold. This means that these businesses are unable to sell their products on e-commerce platforms that require GST registration.
Meesho’s decision to onboard non-GST registered businesses will be a boon to these businesses. It will give them the opportunity to reach a wider audience and grow their sales. It will also help to democratize e-commerce in India, making it more accessible to everyone.
How will Meesho onboard non-GST registered businesses?
Meesho has made certain technological changes to its platforms to allow non-GST sellers to join. The startup has also simplified the registration process by allowing sellers to use their Enrolment ID/UIN instead of GSTIN.
Benefits for non-GST registered businesses
There are several benefits for non-GST registered businesses who sell on Meesho:
- Reach a wider audience: Meesho has over 100 million active users, giving sellers the opportunity to reach a much wider audience than they would be able to on their own.
- Increase sales: Selling on Meesho can help businesses to increase their sales significantly. This is because the platform has a large user base and offers a variety of features to help sellers grow their business.
- Easy to use: Meesho is easy to use, even for businesses that are new to e-commerce. The platform provides sellers with all the tools and resources they need to get started and sell successfully.
Overall, Meesho’s decision to onboard non-GST registered businesses is a positive step for the e-commerce industry in India. It will help to democratize e-commerce and make it more accessible to everyone.
In addition to the benefits listed above, here are some other ways that Meesho is supporting non-GST registered businesses:
- Providing training and support: Meesho offers a variety of training and support resources to help non-GST registered businesses get started and sell successfully on the platform. This includes training on how to create product listings, manage inventory, and process orders.
- Offering competitive shipping rates: Meesho offers competitive shipping rates to all sellers, regardless of their GST registration status. This helps to keep the cost of selling on Meesho low for all businesses.
- Partnering with logistics companies: Meesho has partnered with a variety of logistics companies to provide sellers with a range of shipping options. This gives sellers the flexibility to choose the shipping option that best meets their needs and budget.
Meesho’s commitment to supporting non-GST registered businesses is commendable. It is helping to make e-commerce more accessible to everyone and empowering small businesses to grow and succeed.
