In the competitive world of online marketing, where brands compete for visibility in a sea of content, Ashish Arora has built a business on a principle many overlook — authenticity. As the founder of Nailing Minds, he has turned guest posting and link-building into more than just SEO tactics; for him, they are tools to create trust, credibility, and long-term brand value.
Based in Noida, Uttar Pradesh, Nailing Minds started in 2017 with a vision that was clear from the outset — to provide genuine, high-quality online placements that help businesses grow sustainably. At just 22 years old, Ashish invested ₹3 lakh of his savings, a laptop, and endless determination to bring that vision to life. Today, at 30, he leads a thriving company serving startups, agencies, and professionals across industries.
The inspiration came from firsthand experience in the digital marketing sector. Ashish noticed a recurring problem — many outreach services focused on quick, low-quality placements that might temporarily boost rankings but ultimately eroded brand trust. He saw an opportunity to do things differently: build a service grounded in personalised outreach, high-authority backlinks, and complete transparency.
From the beginning, the approach was “quality over quantity.” Every link was carefully vetted, every campaign tailored to the client’s goals. This method didn’t just improve SEO metrics — it gave brands a stronger online presence, earned them credibility, and created opportunities that extended beyond search rankings.
The early journey, however, was anything but easy. Without a portfolio to prove his capability, convincing clients was a steep climb. There were rejections, budget constraints, and the pressure of handling every aspect of the business alone. Balancing long hours with personal health was another challenge. But Ashish treated each obstacle as a learning curve, adapting his strategies and sharpening his focus.
Slowly, referrals began to come in. Clients appreciated the clear communication, genuine results, and commitment to their success. This growing trust became the foundation of Nailing Minds’ steady rise in the digital marketing industry.
Ashish credits his mindset to role models like Neil Patel — professionals who built their reputations by consistently adding value rather than chasing short-term hype. This influence is evident in his work ethic: prioritising relationships, adapting to industry shifts, and delivering measurable outcomes that last.
Today, Nailing Minds is on track for its next phase of growth. Plans include expanding into international markets, introducing influencer outreach services, and building strategic partnerships with agencies worldwide. The long-term vision is to make the company a go-to name for sustainable, ethical, and results-driven digital growth.
Entrepreneurship has shaped Ashish as much as he has shaped his business. He has learned that success is built over time, that trust is more valuable than any marketing budget, and that mental health is an essential part of long-term performance. He sums it up with four core lessons:
- Start small, but think big.
- Earn trust before expecting business.
- Keep learning — digital trends change daily.
- Success means nothing if health is sacrificed.
His advice to aspiring entrepreneurs is simple yet powerful: “Don’t wait for perfect conditions. Start with what you have, focus on delivering genuine value, and care about your clients’ growth as much as your own.”
For Ashish, the India Business Awards 2025 represents more than recognition — it’s his first national award, a milestone that validates years of persistence, problem-solving, and a commitment to doing business the right way.
From a young man in a small town with a dream to a digital marketing professional trusted by clients across industries, Ashish Arora’s journey shows that ambition, paired with integrity, can create real change. With Nailing Minds, he’s not just building backlinks — he’s building the digital reputations that will help brands succeed for years to come.
