In a strategic move ahead of its anticipated Initial Public Offering (IPO), Tata-owned grocery delivery platform BigBasket has appointed Manish Bajoria as its new Chief Financial Officer (CFO). This leadership change comes as BigBasket accelerates its growth trajectory and prepares for its next phase of expansion and innovation in India’s rapidly evolving online grocery market.
Experienced Financial Leader Joins BigBasket
Manish Bajoria, the former CFO of Vini Cosmetics, brings with him a wealth of financial expertise and operational experience across consumer-facing businesses. With over two decades of leadership in finance, Bajoria’s appointment marks a significant milestone for BigBasket as it strengthens its leadership team in preparation for its public debut.
At Vini Cosmetics, a company known for brands like Fogg and White Tone, Bajoria played a crucial role in scaling operations, managing financial strategy, and driving profitability. His practical understanding of finance, combined with on-ground business acumen, is expected to be a key asset as BigBasket navigates regulatory requirements and investor expectations in the IPO process.
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Driving Growth in a Competitive Market
BigBasket has been experiencing robust growth across multiple business verticals, including quick commerce through its BB Now platform, subscription-based services under BB Daily, and B2B operations via BB Wholesale. As India’s e-grocery space becomes increasingly competitive—with players like Blinkit, Zepto, and Swiggy Instamart vying for market share—BigBasket continues to innovate with new delivery models, strategic partnerships, and geographic expansion.
In a company statement, BigBasket highlighted Bajoria’s role in overseeing all financial operations and supporting business transformation initiatives as it prepares to go public. “We are happy to have Manish on board at a time when BigBasket is growing across many fronts. He brings deep financial experience and a practical understanding of how businesses work on the ground,” said Hari Menon, cofounder and CEO of BigBasket.
IPO Preparation in Full Swing
While BigBasket has not publicly announced the exact timeline for its IPO, the appointment of a seasoned CFO signals that preparations are actively underway. The IPO is expected to provide BigBasket with additional capital to fuel its expansion plans and strengthen its position as a market leader.
BigBasket, which was acquired by the Tata Group in 2021 under its digital arm Tata Digital, has since gained significant traction in the e-grocery space. The platform has expanded to over 30 cities, offering a wide range of groceries, household items, and fresh produce, catering to millions of customers.
Looking Ahead
As BigBasket gears up for its IPO, the company is focusing on operational efficiency, enhanced customer experience, and sustainable growth. With Manish Bajoria taking charge as CFO, BigBasket is well-positioned to align its financial strategy with its ambitious business goals.
This leadership appointment not only reinforces BigBasket’s commitment to building a robust financial foundation but also highlights the company’s readiness to compete on a larger stage as a public entity in the near future.
