Women-centric direct-to-consumer (D2C) apparel brand BlissClub has successfully raised INR 33 crore in a Pre-Series B funding round. The investment was led by Elevation Capital, with additional participation from Eight Roads Ventures. The funding marks a strategic milestone for the Bengaluru-based startup as it continues to expand its footprint in the women’s activewear and lifestyle apparel market.
According to regulatory filings with the Registrar of Companies (RoC), BlissClub’s board approved a special resolution on April 29, 2025, to issue 16,076 compulsory convertible preference shares (CCPS) at a premium price of INR 20,428 per share. The capital infusion is expected to bolster the brand’s operational capabilities, product development initiatives, and retail expansion strategy.
BlissClub was founded in 2020 by entrepreneur Minu Margeret with the mission of designing functional, comfortable, and stylish activewear tailored specifically for Indian women. Initially launched as an online-only brand, BlissClub quickly gained popularity for its thoughtful product design, inclusive sizing, and community-led approach to brand building.
Over the years, the brand has significantly diversified its product offerings. Starting with a few key activewear pieces like leggings and sports bras, BlissClub now provides a full range of performance wear, including tops, joggers, and innerwear. The startup has also recently entered the lifestyle segment, catering to the growing demand for versatile, everyday wear.
In addition to its strong online presence via its official website and popular e-commerce platforms, BlissClub has ventured into offline retail by opening a handful of physical stores in key metropolitan cities. This omnichannel approach allows the brand to tap into a broader customer base while offering a tactile shopping experience.
The fresh capital from this Pre-Series B round will be instrumental in scaling BlissClub’s operations. The company plans to invest in supply chain optimization, expand its offline retail footprint, enhance customer experience through technology, and drive further innovation in product design. The funding also signals continued investor confidence in the brand’s vision and growth trajectory.
Elevation Capital, one of the leading venture capital firms in India, has been a consistent supporter of D2C brands disrupting traditional retail models. Eight Roads Ventures, known for backing high-potential startups in consumer and healthcare sectors, adds further validation to BlissClub’s long-term potential.
As the Indian athleisure market continues to grow, driven by increased health consciousness and demand for comfort-driven fashion, BlissClub is well-positioned to capture a larger market share. With its community-first ethos, focus on innovation, and commitment to empowering women, BlissClub aims to become the go-to brand for women’s activewear in India.
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