In a world that constantly rushes toward success metrics defined by numbers, Geetika Goyal chose a different path — one that meanders through colors, emotions, creativity, and human connection. A postgraduate in Physics from the prestigious IIT Roorkee and an alumna of ISB Hyderabad, Geetika defied the typical trajectory of someone with her academic credentials. Instead of laboratories and corporate corridors, she found her calling on the canvas of life — through theatre, painting, and life coaching.
The Genesis of a Creative Calling
Born with an innate love for creativity, Geetika’s academic excellence never dimmed her passion for the arts. But it wasn’t until the age of 37 that she made a defining pivot. After years of dabbling in various creative fields — painting, writing, and theatre — she realized these weren’t mere hobbies. They were powerful tools for expression and healing. This realization gave birth to Magic Creations Studio on 16th July 2009 — a transformation studio with a purpose far beyond business.
“I knew transformation needed more than motivation. People needed experience, not just information,” says Geetika. And experience is exactly what Magic Creations offers.
Art Meets Purpose
Magic Creations Studio isn’t your typical coaching center. It’s a transformation space where art and theatre are integrated with life coaching, offering deeply experiential sessions that touch emotions, unlock creativity, and open paths to self-awareness.
With a proprietary model rooted in expression-based coaching, the studio caters to individuals of all ages — from children and teenagers to homemakers, professionals, and increasingly, a very special focus group: empty nest moms.
“When the children grow up and move on, many women find themselves adrift, questioning their identity beyond parenting. I work with them to rediscover their purpose, set a new vision, and embrace this new phase with confidence,” Geetika explains.
This customized and heartfelt approach is what sets her apart. Magic Creations does not offer one-size-fits-all solutions. Every workshop, every session is uniquely crafted — a blend of creativity, introspection, and guided transformation.
A Unique Model in a Crowded Market
When Geetika first launched Magic Creations, the market was saturated with traditional coaching models and teaching centers. But there were no transformation studios — no spaces where people could freely explore their emotions, creativity, and personal growth under one roof.
“The idea came from a simple observation — that there was too much sameness in how we were guiding people,” she shares. “Everyone was taught the same way, regardless of their personality or needs. That just didn’t sit right with me.”
The studio has now evolved into a hub for customized life coaching programs using art-based and theatre-based tools — a rare blend in the professional coaching ecosystem.
Transformation that Touches Lives
So, what problem does Magic Creations truly solve?
“Emotional stagnation, self-doubt, and creative block,” Geetika replies without hesitation. “So many people walk around disconnected from themselves. We help them reconnect, not through lectures, but through experiences — painting a feeling, performing a story, expressing an emotion.”
Whether it’s a child learning empathy through roleplay, or a woman rediscovering her passion through art journaling, each session aims to make a subtle yet lasting shift. The results, she shares, often surprise her.
“It’s magical. People find themselves crying, laughing, healing — all within a few hours of artistic immersion. That’s the power of this work.”
Triumphs and Trials
Geetika’s journey has not been without its hurdles. Building a team of quality mentors, maintaining financial sustainability, and attracting clients — especially children — in a competitive space has been an ongoing challenge.
“We are often seen as a premium option because we focus on quality — in our facilitators, spaces, and materials. That commitment means a higher investment from the client, which sometimes affects our growth in numbers,” she says candidly.
But for Geetika, quality has always trumped quantity.
“Even if we impact a few lives deeply, that’s a win. I’ve always believed that sustainability comes naturally when you never compromise on value.”
Her years as a theatre performer — 12 years on stage — taught her the importance of presence, patience, and authenticity. These qualities are now core to her coaching philosophy and business ethos.
The Woman Behind the Vision
Now 53, Geetika reflects on her 16-year entrepreneurial journey with calm pride. Starting her venture at 37, she entered entrepreneurship at an age where many hesitate to take risks. But Geetika was never one to let conventional timelines define her.
“I believe inspiration comes from those who listen to their hearts. Age, background, and circumstance should never be a limitation. What matters is alignment — doing what brings you joy.”
Geetika’s personality — warm, grounded, and deeply empathetic — has been a cornerstone of her success. Her clients often mention her interpersonal skills, her ability to make them feel heard and understood. “People don’t come to me for advice. They come to be seen and held in a safe, creative space,” she says.
Recognition and Awards
Her contribution to the world of creative coaching hasn’t gone unnoticed. Over the years, Geetika has been recognized with multiple prestigious awards:
- International Woman Life Coach Award
- Woman Life Coach of the Year
- Rajasthan Sahitya Academy Award
- Ratan Sharma Bal Sahitya Award
- Blindwink India Business Awards 2025
Each of these accolades is a testament to her unwavering dedication, innovative methods, and transformational impact on her clients.
A Business with a Soul
Today, Magic Creations operates as a proprietary firm that continues to grow organically, touching lives across various age groups and walks of life. From workshops for kids aged 5–17 to personal coaching sessions for homemakers and professionals, the studio’s influence is wide-ranging.
And the future? Geetika is laser-focused on two primary groups: empty nest moms, who need support in rewriting their life narratives, and children, who are best equipped to shape a more empathetic and expressive future.
“There’s so much potential when we work with hearts, not just minds,” she says with a smile.
The Entrepreneurial Wisdom
Having navigated the highs and lows of entrepreneurship, Geetika has distilled her learnings into a few timeless truths:
- Listen to your heart — it will never misguide you.
- Maintain quality — and word of mouth will carry your business.
- Stay patient — the entrepreneurial journey is a marathon, not a sprint.
- Focus on the big vision — and build it with small, consistent steps.
Her advice to budding entrepreneurs is simple yet profound:
“Start with an open mind. Know that your journey will not look like anyone else’s. Trust yourself, keep your vision alive, and be okay with growing slowly. The roots take time, but they hold the tallest trees.”
Legacy in the Making
As Magic Creations Studio continues to evolve, Geetika remains deeply connected to her roots — as an artist, performer, and healer. Her success is not just in the number of sessions conducted or awards won, but in the quiet revolutions sparked in the hearts of her clients.
Whether it’s a teenager finding their voice on stage or a mother picking up the paintbrush for the first time in years, Geetika Goyal has built more than a business — she has built a sanctuary for transformation.
