D2C jewellery brand GIVA has successfully raised INR 450 crore (approximately $53 million) in its latest Series C funding round, as revealed by recent regulatory filings accessed by Inc42. The investment round was led by Creaegis, with participation from other investors, reflecting strong market confidence in the brand’s vision and growth trajectory.
The funding comes at a significant milestone for GIVA, valuing the startup at $374 million, marking a 47% increase from its previous valuation of $254 million during its last funding round in 2024. This rapid growth highlights GIVA’s rising prominence in India’s expanding digital-first jewellery market.
Read Also :- Tonbo Imaging: Revolutionizing Modern Warfare with Autonomous Defence Technology
Strategic Expansion Backed by Funding
According to the company’s board resolution dated May 26, 2025, GIVA will issue 1.73 lakh Series C compulsorily convertible preference shares (CCPS) at a premium price of INR 25,947 per share. This strategic move is designed to fuel the brand’s expansion into new categories, enhance customer experience, and strengthen its omnichannel presence.
GIVA, founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, initially gained popularity for its elegant 925 fine silver jewellery. Recognizing evolving consumer preferences and the demand for premium options, GIVA has since diversified its portfolio to include 14K and 18K gold jewellery as well as lab-grown diamond collections.
Riding the Wave of D2C Success
The direct-to-consumer (D2C) model has played a pivotal role in GIVA’s rapid ascent. With a sharp focus on digital channels, personalized shopping experiences, and customer-centric design, GIVA has managed to carve out a unique identity in a traditionally fragmented industry. The brand has also leveraged influencer marketing, social media campaigns, and strategic collaborations to amplify its reach among urban millennials and Gen Z consumers.
GIVA’s competitive pricing, transparency in sourcing, and modern aesthetics continue to resonate with digitally-savvy shoppers seeking quality and authenticity in jewellery purchases.
Future Outlook
The latest funding will likely be used to scale up operations, enhance manufacturing capabilities, and expand retail presence both online and offline. GIVA is also expected to invest in technology to streamline its supply chain and deepen customer engagement through AI-powered personalization and CRM tools.
As India’s jewellery market sees a shift from legacy buying patterns to online-first experiences, GIVA’s D2C approach is well-positioned to tap into this growing demand.
Conclusion
With a robust product lineup, customer-first philosophy, and fresh capital infusion of INR 450 crore, GIVA is poised to further solidify its place as one of India’s leading new-age jewellery brands. As it continues to innovate and scale, the brand’s valuation jump to $374 million underlines investor confidence and the growing potential of the D2C jewellery space in India.
