Shared rental accommodation startup HooLiv has secured ₹24 crore ($2.7 million) in a Pre-Series A funding round led by Negen Capital, with participation from several institutional and angel investors. This latest capital infusion will power the company’s expansion into non-metro cities, support strategic acquisitions, drive brand-building efforts, and boost the development of its tech-enabled property management platform.
Founded in 2019, HooLiv has quickly emerged as a key player in India’s growing coliving and student housing market. With over 15,000 students and young professionals served across 20 pincodes, the company offers purpose-built shared accommodations tailored to the needs of India’s urban youth. Its offerings focus on comfort, affordability, and a vibrant community experience—three essentials in today’s rental housing landscape.
Expanding Beyond Metros: A Strategic Growth Plan
The newly raised funds will enable HooLiv to expand its footprint beyond major metro cities like Bengaluru, Delhi, and Mumbai. The company plans to tap into Tier-2 and Tier-3 cities, where student populations and workforce mobility are rapidly growing, yet quality rental options remain limited.
“HooLiv is solving a fundamental challenge in India’s urban housing sector—lack of affordable, organized, and lifestyle-friendly rental spaces for students and young professionals,” said a spokesperson from Negen Capital. “Their asset-light, tech-driven model positions them well for scalable growth across newer cities.”
The Rising Demand for Coliving in India
India’s coliving sector is booming, driven by rapid urbanisation, increasing migration of students and professionals, and a shift toward flexible living arrangements. The organized rental housing market is projected to touch 10 lakh beds by 2030, creating significant opportunities for players like HooLiv.
As the market evolves, preferences are shifting from traditional PGs and unorganized rentals to professionally managed, community-centric accommodations. HooLiv aims to ride this wave by offering premium living experiences with amenities like high-speed Wi-Fi, housekeeping, community events, and 24/7 support—all managed via its integrated platform.
Tech and Trust: The HooLiv Difference
Unlike traditional rental operators, HooLiv leverages technology and data-driven insights to optimize occupancy, pricing, and tenant engagement. Its upcoming enhancements to the property management platform will include features like digital leasing, predictive maintenance, and real-time community feedback—further streamlining the rental experience for both tenants and property owners.
By prioritizing trust, transparency, and convenience, HooLiv is positioning itself as a preferred brand in the highly fragmented shared accommodation space.
A Promising Road Ahead
With this fresh round of funding and a clear roadmap, HooLiv is set to redefine student and young professional housing in India. The company not only addresses a pressing market need but also represents the growing investor confidence in India’s organised rental and coliving sector.
As urban living continues to evolve, HooLiv’s vision of quality shared spaces is aligned with the future of housing in India—affordable, community-driven, and built for the modern lifestyle.
