In a world consumed by endless doomscrolling and mindless content, three IIT Kanpur alumni — Rohit Choudhary, Yash Banwani, and Keertay Agarwal — chose to swim against the tide. Instead of replicating the TikTok model after its ban in India in June 2020, they set out to create a platform where learning meets entertainment. Today, their brainchild, SeekhoSeekho Datalabs, is valued at over ₹600 Crores, proving that substance can triumph over virality.
The journey of these three visionaries began during their college days, where a shared passion for technology, learning, and creativity brought them together. Their paths crossed again at Kuku FM, where they worked as colleagues and gained deeper insights into content consumption and digital engagement.
With a clear mission — to democratize knowledge through short, engaging videos — they founded SeekhoSeekho, an edutainment platform that blends the snackable format of social media with the depth of educational content. The goal was simple yet powerful: make learning accessible, relatable, and fun for everyone.
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Learning, Upskilling, and More — All in One Place
SeekhoSeekho is not your typical educational app. It doesn’t limit itself to textbook subjects or competitive exams. Instead, it covers a wide array of topics including:
- Soft skills like public speaking, negotiation, and confidence building
- Creative skills such as guitar playing, photography, and design
- Practical life hacks like how to get government paperwork done efficiently
This unique blend of learning and practicality quickly struck a chord with India’s Gen Z and millennial audiences, who are increasingly looking to learn on-the-go without committing hours to traditional formats.
The TikTok Ban: A Turning Point
When TikTok was banned in India in mid-2020, many rushed to fill the void with entertainment-focused clones. But Rohit, Yash, and Keertay saw a different opportunity. They realized that while short video content was booming, educational value was sorely lacking.
By pivoting towards edutainment, they combined the engaging aspects of reels and shorts with valuable, skill-based content. Their videos — typically 1 to 3 minutes long — are designed to be concise, engaging, and action-oriented.
A ₹600 Cr Vision Built on Value
Within just four years, SeekhoSeekho has scaled rapidly, boasting millions of active users and content creators across India. Its revenue streams come from freemium subscriptions, brand partnerships, and skill-based courses — all aligned with its mission to create a culture of lifelong learning.
Investors have taken note too, backing the startup in multiple funding rounds. Today, with a valuation exceeding ₹600 Cr, SeekhoSeekho stands as a testament to how value-driven content can still win in the age of distraction.
Conclusion
The story of SeekhoSeekho and its IIT Kanpur founders proves that when innovation meets intent, great things follow. By placing learning at the center of entertainment, they’ve built not just a platform, but a movement for meaningful content. In an era where trends change overnight, their success story reminds us that knowledge — when delivered right — is always in demand.
