In a significant milestone for the Indian fintech space, InCred Money, the digital brokerage arm of InCred Group, has raised ₹250 crore (approx. $30 million) in a fresh funding round. The investment came from a group of high-profile investors, including Ranjan Pai (Chairman, Manipal Group), Ram Nayak (former Deutsche Bank executive), and the Mankind Family Office, among others.
This strategic fundraise pegs InCred Money’s valuation at around ₹1,650 crore (approx. $200 million), underscoring the company’s robust growth and future potential in India’s fast-evolving investment landscape.
What is InCred Money?
InCred Money is the digital brokerage vertical of the diversified InCred Group, founded by Bhupinder Singh. The platform provides a wide array of investment options for retail and affluent investors, including:
- Unlisted shares
- Fixed deposits
- Gold and silver investments
- Other alternative assets
With a growing customer base, InCred Money currently serves over 1.5 lakh investors, offering them seamless access to diversified and non-traditional investment opportunities through its tech-first platform.
Where Will the Funds Be Used?
According to the company, the ₹250 Cr raised will be primarily allocated toward two key areas:
- Technology Infrastructure
InCred Money plans to significantly enhance its digital platform, leveraging cutting-edge technologies like AI, data analytics, and automation to deliver more personalized and efficient services to its users. - Brand Building
A substantial portion of the funding will go towards marketing, brand awareness campaigns, and customer acquisition strategies to position InCred Money as a leading investment platform in India.
InCred Group: A Diversified Fintech Ecosystem
InCred Group operates three main verticals:
- InCred Finance: A retail and MSME-focused Non-Banking Financial Company (NBFC), wholly owned by InCred Holdings.
- InCred Capital: Offers wealth and asset management, M&A advisory, capital markets, and broking services.
- InCred Money: The group’s digital investment and brokerage arm, focusing on democratizing access to diversified financial products.
This strategic structure allows InCred to serve a broad spectrum of customers—from salaried professionals and small businesses to HNIs and family offices.
The Bigger Picture: India’s Growing Appetite for Alternative Investments
With the increasing digitization of financial services and a rising interest in alternative and non-traditional investments, platforms like InCred Money are well-positioned to capitalize on this trend. The Indian investor base is becoming more sophisticated, looking beyond traditional equity and mutual funds into unlisted equity, digital gold, and other fixed-income instruments.
The recent funding round reflects the investor confidence in InCred Money’s business model, leadership, and growth trajectory.
Final Thoughts
As InCred Money gears up to scale operations and reach a broader audience, the fresh capital infusion marks a pivotal moment in its journey. Backed by strong leadership, innovative tech, and a growing customer base, InCred Money is set to play a transformative role in reshaping India’s investment ecosystem.
