In a strong and symbolic move, popular online travel aggregator Ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan, following these nations’ public expression of solidarity with Pakistan in the aftermath of India’s military action, Operation Sindoor. The announcement came directly from Aloke Bajpai, the Chairman, Managing Director, and Group CEO of Ixigo, through a post on social media platform X (formerly Twitter).
“Enough is Enough”: Ixigo Takes a Stand
Aloke Bajpai’s bold post read, “Enough is Enough! Blood and bookings won’t flow together. We are suspending all flight and hotel bookings for Turkey, China and Azerbaijan on ixigo.” This decisive statement quickly gained traction online, with many applauding the platform’s patriotism and its alignment with national sentiment amid escalating tensions.
The travel ban comes in the wake of India’s Operation Sindoor, a retaliatory military operation launched against terror camps in Pakistan. The offensive was triggered by the April 22 Pahalgam attack, where 26 Indian civilians lost their lives. The Indian government confirmed the strikes were targeted and aimed at eliminating threats emanating from across the border.
Turkey, China, and Azerbaijan’s Support for Pakistan Draws Criticism
Following India’s operation, Turkey, China, and Azerbaijan issued official statements that many interpreted as tacit or overt support for Pakistan. This sparked widespread outrage on Indian social media, with netizens calling for boycotts and tougher diplomatic responses.
In this context, Ixigo’s move to halt bookings acts as both a protest and a corporate expression of solidarity with the Indian people. By suspending travel options to countries viewed as unsupportive or hostile during a time of national mourning and tension, Ixigo is setting a precedent in the travel industry.
Public Reactions and Industry Implications
Ixigo’s decision is being seen as a bold stand, especially at a time when businesses often hesitate to take political positions. On X, thousands of users reshared Bajpai’s post, with hashtags like #BoycottTurkey, #StandWithIndia, and #IxigoForIndia trending across the platform.
Travel experts believe this move could influence other travel aggregators and brands to reevaluate their partnerships and destination offerings based on geopolitical sentiment and consumer expectations. In an era where corporate responsibility extends beyond profits to national alignment and ethical positioning, Ixigo’s move may mark a new trend in politically aware brand activism.
Conclusion
Ixigo’s suspension of bookings to Turkey, China, and Azerbaijan is more than just a business decision — it is a powerful statement reflecting the mood of the nation. In the face of global diplomatic complexities and rising regional tension, the travel giant has taken a clear stand for what it believes is right. As the situation between India and Pakistan continues to unfold, the travel industry and Indian consumers alike will be watching closely to see who follows suit.
