Lenskart Acquires AI-Powered Analytics Startup Tango Eye
October 30, 2023
Lenskart, India’s leading eyewear retailer, has acquired AI-powered analytics startup Tango Eye. The acquisition is aimed at strengthening Lenskart’s technology capabilities and improving its customer experience.
Tango Eye is a company that develops AI-powered solutions for the eye care industry. Its products include an AI-powered eye test, a virtual try-on system, and a personalized recommendation engine.
Lenskart plans to use Tango Eye’s technology to improve its customer experience in a number of ways. For example, Lenskart will use Tango Eye’s AI-powered eye test to provide customers with more accurate and personalized eye prescriptions. Lenskart will also use Tango Eye’s virtual try-on system to allow customers to try on glasses virtually before they buy them.
In addition, Lenskart plans to use Tango Eye’s technology to improve its own operations. For example, Lenskart will use Tango Eye’s AI-powered analytics to track customer behavior and preferences. This information will be used to develop new products and services, and to improve the efficiency of Lenskart’s supply chain.
The acquisition is a win-win for both companies. Lenskart gets access to cutting-edge AI technology, and Tango Eye gets the opportunity to scale its business rapidly.
Here are some of the specific benefits that Lenskart expects to gain from the acquisition:
- More accurate and personalized eye prescriptions: Tango Eye’s AI-powered eye test is more accurate than traditional eye tests. This is because Tango Eye uses AI to analyze a variety of factors, including the shape of the eye, the pupil size, and the corneal curvature.
- A better virtual try-on experience: Tango Eye’s virtual try-on system allows customers to try on glasses virtually before they buy them. This is a convenient way for customers to find glasses that they like and that fit their face well.
- Personalized recommendations: Tango Eye’s personalized recommendation engine uses AI to recommend glasses to customers based on their individual preferences. This helps customers to save time and to find the perfect glasses for them.
- Improved operations: Lenskart can use Tango Eye’s AI-powered analytics to track customer behavior and preferences. This information can be used to develop new products and services, and to improve the efficiency of Lenskart’s supply chain.
Overall, the acquisition of Tango Eye is a positive development for Lenskart and its customers. It will allow Lenskart to improve its customer experience, offer more innovative products and services, and operate more efficiently.
Here are some of the ways that Lenskart plans to use Tango Eye’s technology to improve its customer experience:
- Lenskart will use Tango Eye’s AI-powered eye test to provide customers with more accurate and personalized eye prescriptions. This will help customers to get the glasses that they need to see their best.
- Lenskart will use Tango Eye’s virtual try-on system to allow customers to try on glasses virtually before they buy them. This will help customers to find glasses that they like and that fit their face well.
- Lenskart will use Tango Eye’s personalized recommendation engine to recommend glasses to customers based on their individual preferences. This will help customers to save time and to find the perfect glasses for them.
- Lenskart will use Tango Eye’s AI-powered analytics to track customer behavior and preferences. This information will be used to develop new products and services, and to improve the efficiency of Lenskart’s supply chain.
Overall, the acquisition of Tango Eye is a positive development for Lenskart and its customers. It will allow Lenskart to improve its customer experience, offer more innovative products and services, and operate more efficiently.
