Behind the success of Unicorn Vending lies the leadership philosophy of its founder, Vivek Goswami—a philosophy rooted in integrity, adaptability, and purpose. Since its inception in 2023, Unicorn has grown into a multi-crore venture, revolutionizing the Indian vending industry and inspiring a new generation of entrepreneurs.
Unicorn’s business model is straightforward yet impactful: smart vending machines offering healthy, branded products, available anytime, anywhere. With 120+ machines across India, the company caters to the evolving needs of busy professionals, students, and travelers. The technology-driven model—featuring cashless payments, real-time inventory tracking, and prompt service support—ensures convenience and reliability.
For Vivek, the journey to success was shaped by valuable lessons. The first was the importance of solving real problems. “Business should start with a need, not a trend,” he emphasizes. The second was the right use of technology. “Technology should enhance human experience, not complicate it.” Finally, he highlights relationships as the cornerstone of growth. “Long-term partnerships with clients, suppliers, and employees are what sustain a business.”
These principles have propelled Unicorn to national recognition, including the Blindwink National Business Award and inclusion in the Retail Excellence Forum’s Top 10 Startups of 2024.
Looking forward, Unicorn aims to expand nationwide, integrate AI for personalized offerings, and explore global opportunities. But even as the company grows, Vivek remains committed to his core values. “Integrity and consistency build lasting businesses. Shortcuts might give quick wins, but they don’t create legacy,” he says.
To aspiring entrepreneurs, his message is inspiring: “Stay true to your values, embrace change, and focus on making a positive impact. That’s how you build something meaningful.”
Website : https://unicornvending.in/
