Netflix to Stream WWE Content in India Starting March 2025
In a major shift for WWE fans in India, Netflix will become the new home for WWE programming starting in March 2025. The streaming giant is set to take over the media rights for WWE content in India from Sony Pictures Network India (SPNI), marking a significant change in how Indian audiences will access WWE shows. This move is part of a larger global partnership between Netflix and WWE’s parent company, TKO Group Holdings, which is expected to span 10 years and is valued at an estimated $5 billion.
This deal signifies Netflix’s foray into the sports entertainment category, expanding its content library beyond its traditional focus on movies, TV shows, and documentaries. The partnership will give Netflix exclusive streaming rights to major WWE events, including popular shows like Raw, SmackDown, and NXT, making these programs more accessible to WWE fans in India. The transition to Netflix is set to take place after Sony Pictures Network India’s current contract with WWE concludes in March 2025, marking the end of an era for WWE’s relationship with SPNI.
A Global $5 Billion Deal
The deal between TKO Group Holdings, WWE’s parent company, and Netflix is a part of a much larger global agreement that was signed earlier this year. This $5 billion deal covers WWE’s broadcast and streaming rights in several key markets, including the United States, Canada, the UK, South America, and now, India. Under this new partnership, Netflix will begin streaming WWE’s shows, including Raw and SmackDown, in major international markets starting in January 2025. By April 2025, Indian fans will also have access to these programs exclusively on Netflix.
This deal is a strategic move for both WWE and Netflix. WWE, with its massive global fanbase, benefits from Netflix’s extensive reach and technological infrastructure, while Netflix is making a bold push into the sports entertainment space. With this partnership, Netflix will have access to WWE’s high-octane, globally popular content, which is expected to draw a new audience segment, including wrestling enthusiasts and sports fans.
Impact on WWE Fans in India
For WWE fans in India, this change marks a new era of accessing their favorite wrestling content. Sony Pictures Network India has long been the home of WWE content in India, but this transition to Netflix brings with it several new opportunities for fans. Netflix is known for its user-friendly interface, high-quality streaming, and availability on multiple devices, which will likely enhance the viewing experience for WWE enthusiasts in India.
Additionally, Netflix’s international catalog offers the potential for more localized content and improved accessibility. With Netflix expanding its presence in India and integrating WWE’s programming into its offerings, Indian fans can look forward to a more comprehensive and convenient viewing experience. They will also benefit from Netflix’s original content, including exclusive behind-the-scenes footage and documentaries on WWE stars, adding a new dimension to their fandom.
Conclusion
Netflix’s acquisition of WWE streaming rights in India, starting in March 2025, represents a game-changing moment for both companies. For Netflix, this move opens the door to a new genre of content—sports entertainment—that can attract a broader, more diverse audience. For WWE, it means greater access to fans in India, a key market in the global sports entertainment landscape. As the streaming world continues to evolve, this partnership promises to redefine how Indian audiences experience WWE, offering a more streamlined and engaging platform for all wrestling fans.
