In the heart of Dakshina Kannada, a small yet impactful enterprise has been making waves in
the construction industry. SHARADA ASSOCIATES, founded by Mulky Jeevan K Shetty, has
established itself as a leader in design and build services, particularly known for its
specialization in temple construction. This profile summary delves into the journey of Mulky
Jeevan K Shetty, from his humble beginnings to becoming a renowned entrepreneur, exploring
the ethos of his company and the impact it has on society.
The Early Years: A Foundation of Inspiration
Mulky Jeevan K Shetty was born into a family with a rich entrepreneurial spirit. His father ran a
printing press, SHARADA PRINTERS, since 1973, which instilled in him the values of hard work
and dedication. From a young age, Mulky was encouraged to pursue a career in civil
engineering, a path that would soon lead him to establish his own business.
With a Bachelor’s in Civil Engineering and a Master’s in Construction Technology, Mulky’s
educational background equipped him with the technical skills needed for the industry.
However, it was his father’s vision for him to contribute to the development of their hometown,
Mulky, that truly ignited his entrepreneurial journey. In February 1996, at the age of 20, he
founded SHARADA ASSOCIATES, driven by a desire to beautify his community and create
employment opportunities for local residents.
Business Inception and Growth
Starting with a modest consultancy, Mulky quickly expanded his horizons. The inception o f
SHARADA ASSOCIATES on February 10, 1996, marked the beginning of a transformative
journey. Today, the company has evolved into a full-fledged entity specializing in design and
build services in civil and interior works, with a unique emphasis on temple construction a n d
timber imports.
Current Status: SHARADA ASSOCIATES stands as a beacon of quality and innovation construction sector. The company has successfully completed numerous projects, employing
advanced technology and eco-friendly materials to ensure sustainability. The traditional concepts paired with modern techniques has set them apart in a in the
emphasis on competitive market.
Impact on Market and Society
The impact of SHARADA ASSOCIATES extends beyond mere construction. By creating
employment opportunities and fostering economic growth, Mulky’s company contributes
significantly to the overall development of communities in Dakshina Kannada. The firm not delivers quality buildings but also engages in bridging the gap between academia and industry
by providing training for graduating students in various disciplines, including civil engineering,
commerce, and management.
Unique Selling Proposition (USP)
One of the most significant strengths of SHARADA ASSOCIATES is its flexible mode of
operations. This adaptability allows the company to cater to the unique needs of each client,
ensuring satisfaction with every project. The emphasis on on-time delivery, coupled with a
commitment to using advanced technology and eco-friendly materials, further solidifies the
company’s standing in the industry.
Facing Challenges and Learning from Struggles
Every entrepreneurial journey comes with its set of challenges, and Mulky’s was no exception.
Initially, local competition posed a significant threat. However, by expanding the project’s
geographical reach and focusing on quality improvements, he was able to mitigate these
challenges. The goodwill of his father and the unwavering support of his wife played crucial
roles in accelerating his professional growth during these times of struggle.
Mulky learned valuable lessons from these experiences, including the importance of patience
and continuous learning. These insights have not only shaped his approach to business but also
enriched his personal life.
Identifying Opportunities in a Developing Market
Mulky’s keen eye for opportunity in the burgeoning civil engineering sector was instrumental in
his success. He recognized that as India developed, the need for quality construction services
would only increase. This foresight allowed him to position SHARADA ASSOCIATES effectively
within the market, ensuring sustainability and growth.
Future Prospects and Expansion Plans
Looking ahead, SHARADA ASSOCIATES is poised for further expansion. Mulky plans to extend
operations to potential cities and explore opportunities in the trading and hospitality sectors.
Strengthening the design-build-sell model for property development and focusing on
government projects are also on the horizon, showcasing the company’s commitment to growth
and innovation.
An Inspirational Figure
Mulky Jeevan K Shetty draws inspiration from Bharat Ratna Sir M. Visvesvaraya, whose
contributions to engineering and nation-building resonate deeply with him. This inspiration
drives Mulky to add value beyond mere construction, aiming to contribute positively to society.
Advice for Aspiring Entrepreneurs
For those looking to embark on their entrepreneurial journey, Mulky emphasizes the importance
of authenticity. He advises aspiring entrepreneurs not to simply copy successful models but to
pursue their interests passionately. Gaining experience and understanding the market are
crucial steps before launching a business.
Recognition and Awards
Mulky’s contributions have not gone unnoticed. He has received several accolades, including
the Rashtriya Gaurav Award in 2016, presented by Dr. Bhishma Narayan Singh, former Governor
of Tamil Nadu, and the SIR M.V. Visvesvaraya Best Engineering National Award in Bangalore.
These honors reflect his dedication to excellence in engineering and entrepreneurship.
