Sharan Hegde, the well-known “finfluencer” and co-founder of The 1% Club, has revealed exciting plans to expand the service portfolio of the financial education platform to include a comprehensive range of fintech products. Since its inception in 2022, The 1% Club has carved out a niche for itself as a members-only platform that focuses on financial education, mentorship, and networking. Hegde’s vision to offer a broader array of financial services is set to elevate the platform’s role in empowering individuals to take charge of their financial futures.
In an exclusive conversation with Inc42, Hegde disclosed that The 1% Club is considering launching a suite of fintech products aimed at enhancing its members’ financial portfolios. These offerings will include traditional investment tools like fixed deposits (FDs) and mutual fund baskets, as well as newer, alternative investment options such as bond investments and cryptocurrency-based exchange-traded funds (ETFs). The move aligns with the growing trend of fintech platforms integrating diverse financial services to provide users with a one-stop solution for their investment and financial needs.
The expansion into offering fintech products is a natural progression for The 1% Club, which already boasts a community of individuals eager to learn and grow their wealth. Since its launch, the platform has focused on educating its members about various aspects of personal finance, from budgeting and saving to investing and managing wealth. Through online resources, expert-led mentorship, and exclusive networking opportunities, the platform has built a strong reputation among young, tech-savvy investors looking for guidance in navigating the complexities of the financial world.
The introduction of investment products such as fixed deposits and mutual fund baskets is expected to appeal to conservative investors looking for stable and low-risk investment options. Fixed deposits are a tried-and-tested tool for preserving capital while earning modest returns, and they have long been a favored option for risk-averse investors in India. Meanwhile, mutual fund baskets allow for diversified investment strategies, enabling users to invest across various asset classes, reducing risk while maximizing returns.
In contrast, the crypto-based ETFs reflect the growing interest in cryptocurrencies as an alternative asset class. Cryptocurrencies have gained considerable attention in recent years, but their volatility has made them a challenging investment for the average individual. By offering crypto-based ETFs, The 1% Club aims to provide a more accessible and stable way for users to gain exposure to the cryptocurrency market without directly investing in individual cryptocurrencies.
Founded by Sharan Hegde and Raghav Gupta, The 1% Club’s mission is to democratize financial education and provide practical financial advice to those seeking to improve their financial literacy. The platform caters to individuals from diverse backgrounds, but it is particularly popular among millennials and Gen Z, who are keen to learn how to make smarter financial decisions in an increasingly digital world.
As the fintech landscape continues to evolve, The 1% Club’s expansion into new financial products positions it as a forward-thinking player in the industry. Offering a wide range of services will not only increase the platform’s value to its existing members but will also attract a broader audience of individuals looking for accessible and reliable financial products. By tapping into the growing demand for diversified investment options, the platform has the potential to build a more robust and loyal customer base.
Ultimately, the move to introduce fintech products is expected to bolster The 1% Club’s mission of empowering individuals with the knowledge and tools they need to build wealth, secure their financial futures, and make informed decisions in an increasingly complex financial world. With its focus on both education and practical financial solutions, The 1% Club looks set to play a pivotal role in shaping the future of financial literacy and investment for India’s next generation.
