Mumbai-based eco-friendly luggage brand uppercase has announced a major collaboration with Indian cricket star Jasprit Bumrah, who has come on board as both an investor and a strategic partner in product development. The partnership not only boosts the brand’s visibility but also brings a fresh, athlete-driven perspective to its product line.
Founded in 2021 by a team of entrepreneurs—Sudip Ghose, Uday Sodhi, Arnob Mondal Kumar, Shivaprasad Eregowda, Nidhi Rajora, and Dheeraj Goyal—uppercase is quickly gaining recognition in the travel gear industry. The brand focuses on creating sustainable travel essentials, including hard luggage, backpacks, duffel bags, and office satchels, all designed with eco-conscious materials.
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A New Chapter with Jasprit Bumrah
As uppercase continues to scale new heights, the entry of Jasprit Bumrah marks a turning point for the company. Not only is he investing in the business, but Bumrah will also play a hands-on role in product innovation. According to co-founder Sudip Ghose, the cricketer is particularly interested in designing a specialized backpack and gym bag tailored for athletes and fitness enthusiasts.
“As a part of this expanded partnership, Bumrah will take an active role in product development. He wants to design a backpack and a gym bag which is exclusively needed for sports,” said Ghose.
This strategic move not only leverages Bumrah’s athletic expertise but also aligns with uppercase’s mission to blend functionality with innovation. The upcoming product line is expected to feature unique elements suited for sports professionals—durability, ergonomics, and smart organization.
Why This Partnership Matters
Jasprit Bumrah’s association with uppercase is more than just a celebrity endorsement. As a world-renowned cricketer, Bumrah brings trust, visibility, and a performance-driven mindset to the brand. For uppercase, this partnership serves to differentiate the company in a highly competitive luggage and travel gear market.
From a branding perspective, the collaboration sends a strong message: uppercase is serious about creating gear that not only supports modern travel needs but also caters to lifestyle and fitness segments.
Sustainable Innovation at Its Core
At the heart of uppercase’s product philosophy lies sustainability. Every piece of travel gear is designed using environmentally friendly materials, ensuring reduced carbon footprints without compromising on quality or style. This eco-conscious ethos appeals to a growing segment of consumers who prioritize sustainability in their purchase decisions.
By teaming up with an athlete known for discipline and excellence, uppercase reinforces its dedication to quality, performance, and innovation.
Looking Ahead
With a strong foundation, a growing customer base, and a celebrated cricketer as both investor and collaborator, uppercase is poised to become a leading name in India’s travel gear and accessories industry. The sports-centric product line co-designed by Bumrah is expected to hit the market soon, marking the beginning of an exciting new chapter for the brand.
As uppercase continues to innovate and expand, its partnership with Jasprit Bumrah will undoubtedly play a key role in shaping the future of smart, sustainable travel gear in India and beyond.
